Expanding into new markets opens doors to exciting opportunities as well as formidable challenges for startups and founders. Central to this journey is the development of a robust go-to-market (GTM) strategy, underpinned by engaging local professionals with expertise, cultural alignment and knowledge of the target market. Accede al CONTENIDO completo Fuente: ECA International

Rich in culture and history, Pakistan is a developing South Asian country synonymous with bustling, colorful and chaotic metropolises. Westerners will likely experience some culture shock in Pakistan. Accede al CONTENIDO completo Fuente: Cigna Healthcare

Global trade seemed to have arrived in calmer waters. But after riding a storm of uncertainty, cost increases and delays over the last six months, the closure of the Port of Baltimore caused by the collapse of the Francis Scott Key Bridge has shone a new spotlight on the sensitivity of logistics to maritime incidents. […]